Course Description
This course encompasses the study of the conceptual framework and issues involved in connecting marketing efforts with international markets. The course involves the studies of globalisation and multilateral and regional trade arrangements, and analyses competitive global marketing environments to formulate plans and strategies to manage the international marketing activities from both global and Nepalese perspectives.
This course aims to help learners develop a critical understanding of global marketing issues amid the dynamism of marketing practices across the international markets. It specifically aims at building the learners’ ability to analyse, discuss, and demonstrate the global marketing environments, as well as marketing processes and strategies that firms utilise when marketing their products in foreign countries. This includes Nepalese companies marketing in foreign markets as well as foreign firms marketing their products here in Nepal.
- Teacher: Sunil Chitrakar, PhD